Elite fashion and mass production (Ideas codification)

Fashion is a complex and influential form of knowledge. It explores the effects of fashion ideas on the global garment system through a case study of the ideas and commodity flows that bring fashions and garments to the market.


Most cosumers can not acces to the elite fashion which appears on major Fashion shows
and fashion weeks.

It's difficult to think about clothing without considering fashion and elite styles.

Trends are generalised through ideas collected from styles and designer's work. So, what you buy is a limited range of clothing styles which are inspired from current fashion. And they are produced by major garment companies.

Fashion's styling is forming structured spaces that bind the elite fashion system to mass production. Briefly, the famous styles that rely in major stores  are produced by garment firms with respect to the current fashion rules.

And of course there's a system protecting the proprietary knowledge at the mass production phase. Nowadays, fashion firms encounter major problems on how to protect their knwoledge  and controversly share it with others without leaking ideas.

In the orher hand, mass production style's companies share designs and fashion freely.
Understanding fashion business requires an understanding of the flow of fashion styles and knowledge across space. Complex knowledges are viscous, they are slow to diffuse, while codified or abstracted styles  are fluid and contagiously spreading.

So we can see that complex fashion ideas and elite are more original and naturally protected from leaking and imitation. Generalised and less codified style's ideas are more encountered to transmission and flowness.
So the knowledge of codification of styles is the clue to protect one firm's elite from
copying companies.

Elite firms do not have the option of limiting fashion knowledge flows by restricting the flow of information, since media recognition is indispensable to their business models.

Actually, mass media and contemporary information transmission speeds up the the diffusion and the rate of fashion ideas, and change the nature of information to be publicly accesible.
So restiction of information become a challenge for elite firms to protect their (savoir-faire) knowledge.

Beauty is all about eyes

the sophisticated look
Want fresh, dazzling-looking eyes without all the cakey makeup?
Even beginners will be able to manage this technique. In light shades of brown, it is ideal for daytime use. Choose darker colors to attract admiring glances in the evening. 

 

elegant, dramatic eyes
Spice up your night and create a gorgeous nightime dramatic look - quick and easy!

To create a gorgeous nighttime look, use light, medium and dark eyeshadow shades in graduated tones. Apply the dark shade along your lash line, the medium shade on the crease, and a light shade up to the eyebrow bone but not beyond. Soften and blend any hard edges so one color seems to melt into the next.

 

To open up your eyes so that they appear livelier, place a dot of a light shadow in the inner corner of each eye.

For a sexy, smoky effect, trace the upper and lower lashes with a dark shadow then smudge with a blending brush. To optimize the look, this can also be done over eyeliner.

 

natural-looking eyeliner
 Apply natural looking eyeliner quickly and professionally. No fuss – simply amazing! 

brighter, wider eyes
Want a real eye-opener for a clean, fresh wide eyed lash look.

 

well-defined, well-groomed brows
Eyebrows give expression to your face, so frame your eyes with a classic and becoming eyebrow shape.

Roberto Cavalli Autumn (Fall) / Winter 2012 in Milan Fashion show

Roberto Cavalli Autumn (Fall) / Winter 2012  in Milan Fashion show

The year marks the true start of a new decade, and yet 2012's fashion trends are all about revival. True, there is a unique undertone of a modernist style appearing, but take some of the most iconic styles of the 20th century, infuse them with quality, and you'll find the basis for the dominant styles of 2012.

Roberto Cavalli (Italian pronunciation: [roˈbɛrto kaˈvalːi]) (born 15 November 1940) is an Italian fashion designer from Florence. He is known for detailed exotic prints and for creating the sand-blasted look for jeans which are now a standard style for the majority of jean makers.

Enjoy this incredible collection from Roberto Cavalli.

Dolce & Gabbana in Milan fashion week (MFW) 2012

Domenico Dolce and Stefano Gabbana in their accumulation presented a work of the fall season.
But fitting when it seemed that fall would be a season of control and refinement, the Dolce & Gabbana compendium split onto the runway in replete operatic, inebriated inflation. It was churrigueresco, rococo, new-money mythological.



The collection opened and was dominated with black looks. Lace shifts, coats with military swagger and swirling gold embroideries, corseted silk dresses with crinoline skirts: this was a collection that was big on costume drama. 



A flash of white in frilled tulle or a lace layer under a heavily embroidered black and gold cape, for example was like the froth on a strong cappuccino. And dresses rendered in needlepoint embroidery will surely have a lot of ladies re-evaluating another of their grandmother's favourites.


With the communication of Luciano Tenor on the soundtrack, models sauntered consume the catwalk wearing dresses in lace patterns and shameful tissue tops and skirts through which bras, panties, and merry widows peeked through.

Dresses bore the faces of sweet cherubs and angels. Black skirts and capes were lavishly embroidered in gold swirls and curlicues.
Here in Milan there was no shying away from it even in this new day of tough-love politics and economic rigor.

Couture Fashion week

COUTURE FASHION WEEK Accessories on the Runway.

Jewelry
Spring 2011

 About the Event

Since 2003, Couture Fashion Week has presented a series of couture and luxury fashion shows multiple times each year in New York City, Palm Beach, and other selected cities. The venue for Couture Fashion Week New York is the Waldorf-Astoria








Featuring:

  -  Fine designers from around the world presenting exquisite garments and accessories

 -   World class entertainment

 -   Exhibits of art and luxury products and services

Fashion magazines

Allure Magazine is like a thick, slick advertisement for everything beauty and fashion. It is for real fashion and beauty addicts - like me. Just about every other page is an ad for something that we addicts just have to have. Still, it's a fun fluffy read and does keep women up on trends and the latest fashion, cosmetics, and skin care as well as has some articles that actually have a little bit of substance. 

About Allure Magazine This magazine features beautiful celebs on the cover (Britney Spears, very heavily airbrushed and majorly thinned out, was recently on the cover but she ditched the interview. Typical). The focus is on the latest cosmetics, skin care,...



Elle: the world’s largest fashion magazine that focuses on fashion, beauty and style–with a brain for the intellectual, sophisticated woman (median age for readership is 35.) Features include topics such as fashion, beauty, health and entertainment, including a sneak peek into the life of Katie Holmes (February 2011 issue) on Tom and coming back to TV as Jackie O.


Create in the 1940′s in France. There are 36 editions published on six different continents. The articles and editorials are well written and inspiration for women of all ages. 




Essence : a fashion and lifestyle magazine with an intimate “girlfriend-to-girlfriend” tone aimed at African American women ages 18-49 (most readers are between the ages of 35-44.)

The goal of Essence is to “inspire black women of all shades and shapes to lead bold, fulfilling lives” throughout the various sections, including: beauty, fashion, culture, work, “black men, sex, and intimacy”, our news, healthy living etc.





Glamour: an optimistic and empowering women’s magazine that translates the style and trends for the real lives of American women, age 18-49. Stay tuned in March for the Relaunch of Fashion issue, April for it’s picks for 50 Most Glam and May for Spring Beauty and Health!

This magazine will give you tips and advice. glamour magazine is educational as well. You will love this magazine at any age. If you feel lonely or are blue just pick up this magazine and it will brighten your day. This magazine will also give you many ideas on fashion that you will want to try out different styles with your own clothes.



Vogue: a women’s fashion and lifestyle magazine that puts fashion in the context of our daily lives and more largely the world we live in including how we dress, what we eat and what, how we socialize and who leads and inspires us.
It is published monthly in 18 national and one regional edition by Condé Nast.

This magazine features fashion spreads showcasing American designers and their spring collections, minimalism and sportswear, and more! 

Autumn 2012 Make-Up Trends

 Look through the fabulous Fall/Winter 2011-2012 makeup trends to draw inspiration for your hot and fab Fall/Winter 2011-2012 beauty look.

In addition to clothing and accessories, the fashion world would not be complete without makeup. As with clothing, makeup also has its own trends each season .

From red lips at Thakoon and Rick Owens to paintbox-hued eyes at Anna Sui and Dries Van Noten, there was no shortage of colour on the catwalks. And with winged liner, peacock-coloured shadow and blue mascara all making an appearance, eyes were a big autumn/winter story.

So whether you opt for Jean Paul Gaultier and Louis Vuitton's daring "morning-after" eyes or Michael Kors and Mulberry's pretty flushed cheeks, autumn/winter 2012-13's beauty trends should offer something for everyone.

Nude, Vampy Lipstick, Thick Eyebrows, Panda Eyes makeup, Orange Eyeshadow, ...

Men’s 2012 hairstyles: hair trends, cuts & colors.

Get an in-depth look at all of the latest men's hair trends, hairstyles and haircuts for 2012.
How to style each look, what to ask for to have your hair cut, and who each style is best suited to.

This year, two looks are going to be the hottest favorites of all the guys. They include; the school boy look and the rock star look. Currently, they are ruling the heads of almost each and every male super model that are making it the best in men’s hair trends 2012. Also, fringes are making a major come back too and are being considered as the designer style.

Many big designers like Chanel and Armani have made their models get the fringes and wear their labels on the modeling ramps at different fashion weeks. The designer style very interestingly also includes the hairstyle of Mark Zukerberg along with the hairstyle of Tom Cruise. No wonder, Mark is currently, the most talked about guy in the world with his exceptional invention of Facebook.

Spring 2012 hair trends

The year marks the true start of a new decade, and yet 2012's fashion trends are all about revival. True, there is a unique undertone of a modernist style appearing, but take some of the most iconic styles of the 20th century, infuse them with quality, and you’ll find the basis for the dominant styles of 2012.

The year’s hair trends are no different. For fashionisers in 2012, hair is all about revivals and evolution. With styles and colours we’re seeing the best of 2011 reborn, whereas cuts are offering reworked and luxurious revivals of styles that sit perfectly with the year’s clothing trends.

Read on to find out more about the year’s hair trends, including:

    2012 long hairstyles
    2012 mid-length hairstyles
    2011 short hairstyles

"In a season defined by minimalism and natural beauty, hairstylists channeled easy elegance for spring. The sporting life was a popular theme with styles that looked fresh from the ocean or outdoors, and classic American glamour had a big moment with polished ponytails, graceful braids, and bouncy blowouts. Still, nothing was too perfect or impeccable—deconstructed waves and undone knots and twists proved that having a bit of an edge is as chic as ever. Plus see the top makeup trends."  By Kari Molvar.

Glistening Hair

It might be the most low-maintenance look of the season. Wet, barely-wrung hair has a youthful innocence that’s also glamorous when paired with bold eyes or lips.

Hairstylist Guido championed the trend at numerous shows, saturating strands with argan oil to arrive at a glossy finish all over or just at the roots.

Featured: Alexander Wang



Hairstyle Trend: Slicked Back

Also called "the wet look" this style is great for second (or third) day hair and is an easy transition from working out or laying poolside to cocktails. This minimalistic style was seen all over the runways during spring summer 2012 New York Fashion Week.



BCBG Spring Summer 2012




Undercut haircut men
Return of the undercut.
 
It was only a few short years ago that it would have been considered a haircut solely for the young and the daring. Thanks to the popularity of a select TV show and the return of an interest in all things 1920s, the undercut returns to its original, classic roots.





In ’12 it’s the men’s quiff that counts
So in 2012 the quiff deviates from something solely early-rock to include a variation that is a whole lot less Gene Vincent and a whole lot more Elvis.

Yes, Elvis was probably of your parents’ generation, but a combination of hair and hip thrusting made him stand out and, as it stands as a 2012 men’s hairstyle, that’s precisely what the quiff is about: standing out with the hope of hip thrusting.

Women’s spring 2012 fashion trends

5 pieces to keep for the New Year

As the seasons turn, we look not just to new trends but to new ways to interpret the pieces already in our wardrobes. And this year the options are many. So what to keep from fall? Here are 5 key pieces from last season that will continue to serve you well into spring / summer 2012. 

1960s fashion

Yes there’s the 1970s revival, but there’s also a revival for the decade the 70s replaced. The swinging 60s are back as a spring / summer 2012 fashion trend.

While it’s a revival that was born with the first season of Mad Men, for spring 2012 the trend has lost its pure-American tones to become thoroughly British. Follow the link to our 1960s fashion guide see what’s on trend.

1920s fashion

Another era is making a return, and its influences are here to stay for spring 2012. Born of a perfect storm of cultural references – the likes of TV show Boardwalk Empire and upcoming Great Gatsby film – the new take on flapper fashion is roaring twenties with a modern twist. Elements of the Deco 30s will also creep their way in.

Keep an eye on our 1920s fashion guide for more.

Apron dress

Aprons, those little pieces of fabric that have such connotations of wholesome vintage housewifery through to kitchen complexity, are quietly cooking up a storm in spring / summer 2012. But don’t think of this as a literal example of the apron worn fashionably – anything but. Instead an apron motif features as one of the embellishments of spring 2012′s dresses. Read our full guide to the apron dress and skirt to find out all about this fashion trend and how to wear it.

Swimwear and bikini trends for 2012

While it’s unlikely that you’ll wear one in winter, with the ease of which we can travel to sunny destinations it seems that there’s always the need to have statement swimwear on-hand. And for that reason the in-fashion styles evolve slowly. Read our guide on fashionable swimsuits and bikinis to find out the styles and elements that will be in fashion in 2012.

Spring 2012 fashion trends

Despite the fact that fall 2011's fashion trends still seem like a dot on the horizon they’ll be with us before we now it. With them will come the first full hint of 2012's fashions; its trends, its clothes, its accessories.

Read on for all our coverage of spring 2012, including its fashion weeks.

The exhibition Made in France (Haute-Way) - de la Haute Façon

Made in France (Salon de la haute-façon), 28-29 March 2012
Bourse de commerce - Paris

A trade exhibition that celebrates the spirit of the "Upper Way":
     80 French exhibitors,
     An exceptional: Commercial Exchange

Business lounge, Salon Image 100% that of France, Made in France by Fatex highlights your expertise between tradition and modernity, luxury and authenticity.
  

Participants list :
A.C.C.
ADN COUTURE
ALBEA
AMARINE COUTURE
APHO
ATELIER STYL COUTURE   
AUVINET SAS   
BAIZET S.A.S.       
BELLES - ROCHES COUTURE   
BLEU OCEANE    1    FRANCE   
BOCAGE AVENIR COUTURE   
BORLIS   
BREMAND CONFECTION   
BRUNOT TANTOT   
C2S
CASSY CONCEPT DESIGN   
CHARSELE COUTURE
CHIZE CONFECTION   
CONFECTION DE SULLY   
CONFECTION ROUSSEAU   
COURT METRAGE   
COUTURE VENISE VERTE
CREAMAILLE   
D & D DURAND   
DPL HERVIER   
EMODE       
ESIV   
F.I.M SARL
FRANCE MODE
GETEX       
GRANDIS   
JC CONFECTION    
JOEL MARIE   

KANOPI       
LA FERRIERE COUTURE - WOLFF   
LA FERTE CONFECTION    
LA MAILLE AU PERSONNEL   
LAZAR CUCKOVIC COUTURE   
LECARPENTIER
LES ATELIERS GREGOIRE
LG COUTURE   
M & T2    Presse
MACOSA    
MAISON DU SAVOIR-FAIRE ET DE LA CREATION/GFF/PLATEFORME DES FACONNIERS
MANCHE CONFECTION   
MANOUKIAN       
MARIE PIRSCH   
MARQUE & MOD   
MARTY    
MAUGIN SAS   
MOD PASSION   
MODE GRAND OUEST   
MONNEAU CONFECTION   
NOVAPRO
PAPERS CLOTHES   
PLISSES DE FRANCE SARL   
PR3 S.A.S   
PROXIA ASSURANCES   
SAM COUTURE   

SATAB   
SCT DEVELOPPEMENT   
SERVISTYL SAS   
SIMON FONLUPT   
SNC CONCORDE   
SOCOVET SISTEM   
SONOFA   
SOPARISIENNE.COM   
STEADY   
STORIA INTIMA    
SYNERTEX   
TEXTILE DU MAINE - TXM   
VENT DES MODES   
VSV ET GRAPHY CONCEPT