Elite fashion and mass production (Ideas codification)

Fashion is a complex and influential form of knowledge. It explores the effects of fashion ideas on the global garment system through a case study of the ideas and commodity flows that bring fashions and garments to the market.


Most cosumers can not acces to the elite fashion which appears on major Fashion shows
and fashion weeks.

It's difficult to think about clothing without considering fashion and elite styles.

Trends are generalised through ideas collected from styles and designer's work. So, what you buy is a limited range of clothing styles which are inspired from current fashion. And they are produced by major garment companies.

Fashion's styling is forming structured spaces that bind the elite fashion system to mass production. Briefly, the famous styles that rely in major stores  are produced by garment firms with respect to the current fashion rules.

And of course there's a system protecting the proprietary knowledge at the mass production phase. Nowadays, fashion firms encounter major problems on how to protect their knwoledge  and controversly share it with others without leaking ideas.

In the orher hand, mass production style's companies share designs and fashion freely.
Understanding fashion business requires an understanding of the flow of fashion styles and knowledge across space. Complex knowledges are viscous, they are slow to diffuse, while codified or abstracted styles  are fluid and contagiously spreading.

So we can see that complex fashion ideas and elite are more original and naturally protected from leaking and imitation. Generalised and less codified style's ideas are more encountered to transmission and flowness.
So the knowledge of codification of styles is the clue to protect one firm's elite from
copying companies.

Elite firms do not have the option of limiting fashion knowledge flows by restricting the flow of information, since media recognition is indispensable to their business models.

Actually, mass media and contemporary information transmission speeds up the the diffusion and the rate of fashion ideas, and change the nature of information to be publicly accesible.
So restiction of information become a challenge for elite firms to protect their (savoir-faire) knowledge.

Beauty is all about eyes

the sophisticated look
Want fresh, dazzling-looking eyes without all the cakey makeup?
Even beginners will be able to manage this technique. In light shades of brown, it is ideal for daytime use. Choose darker colors to attract admiring glances in the evening. 

 

elegant, dramatic eyes
Spice up your night and create a gorgeous nightime dramatic look - quick and easy!

To create a gorgeous nighttime look, use light, medium and dark eyeshadow shades in graduated tones. Apply the dark shade along your lash line, the medium shade on the crease, and a light shade up to the eyebrow bone but not beyond. Soften and blend any hard edges so one color seems to melt into the next.

 

To open up your eyes so that they appear livelier, place a dot of a light shadow in the inner corner of each eye.

For a sexy, smoky effect, trace the upper and lower lashes with a dark shadow then smudge with a blending brush. To optimize the look, this can also be done over eyeliner.

 

natural-looking eyeliner
 Apply natural looking eyeliner quickly and professionally. No fuss – simply amazing! 

brighter, wider eyes
Want a real eye-opener for a clean, fresh wide eyed lash look.

 

well-defined, well-groomed brows
Eyebrows give expression to your face, so frame your eyes with a classic and becoming eyebrow shape.

Roberto Cavalli Autumn (Fall) / Winter 2012 in Milan Fashion show

Roberto Cavalli Autumn (Fall) / Winter 2012  in Milan Fashion show

The year marks the true start of a new decade, and yet 2012's fashion trends are all about revival. True, there is a unique undertone of a modernist style appearing, but take some of the most iconic styles of the 20th century, infuse them with quality, and you'll find the basis for the dominant styles of 2012.

Roberto Cavalli (Italian pronunciation: [roˈbɛrto kaˈvalːi]) (born 15 November 1940) is an Italian fashion designer from Florence. He is known for detailed exotic prints and for creating the sand-blasted look for jeans which are now a standard style for the majority of jean makers.

Enjoy this incredible collection from Roberto Cavalli.

Dolce & Gabbana in Milan fashion week (MFW) 2012

Domenico Dolce and Stefano Gabbana in their accumulation presented a work of the fall season.
But fitting when it seemed that fall would be a season of control and refinement, the Dolce & Gabbana compendium split onto the runway in replete operatic, inebriated inflation. It was churrigueresco, rococo, new-money mythological.



The collection opened and was dominated with black looks. Lace shifts, coats with military swagger and swirling gold embroideries, corseted silk dresses with crinoline skirts: this was a collection that was big on costume drama. 



A flash of white in frilled tulle or a lace layer under a heavily embroidered black and gold cape, for example was like the froth on a strong cappuccino. And dresses rendered in needlepoint embroidery will surely have a lot of ladies re-evaluating another of their grandmother's favourites.


With the communication of Luciano Tenor on the soundtrack, models sauntered consume the catwalk wearing dresses in lace patterns and shameful tissue tops and skirts through which bras, panties, and merry widows peeked through.

Dresses bore the faces of sweet cherubs and angels. Black skirts and capes were lavishly embroidered in gold swirls and curlicues.
Here in Milan there was no shying away from it even in this new day of tough-love politics and economic rigor.

Couture Fashion week

COUTURE FASHION WEEK Accessories on the Runway.

Jewelry
Spring 2011

 About the Event

Since 2003, Couture Fashion Week has presented a series of couture and luxury fashion shows multiple times each year in New York City, Palm Beach, and other selected cities. The venue for Couture Fashion Week New York is the Waldorf-Astoria








Featuring:

  -  Fine designers from around the world presenting exquisite garments and accessories

 -   World class entertainment

 -   Exhibits of art and luxury products and services

Fashion magazines

Allure Magazine is like a thick, slick advertisement for everything beauty and fashion. It is for real fashion and beauty addicts - like me. Just about every other page is an ad for something that we addicts just have to have. Still, it's a fun fluffy read and does keep women up on trends and the latest fashion, cosmetics, and skin care as well as has some articles that actually have a little bit of substance. 

About Allure Magazine This magazine features beautiful celebs on the cover (Britney Spears, very heavily airbrushed and majorly thinned out, was recently on the cover but she ditched the interview. Typical). The focus is on the latest cosmetics, skin care,...



Elle: the world’s largest fashion magazine that focuses on fashion, beauty and style–with a brain for the intellectual, sophisticated woman (median age for readership is 35.) Features include topics such as fashion, beauty, health and entertainment, including a sneak peek into the life of Katie Holmes (February 2011 issue) on Tom and coming back to TV as Jackie O.


Create in the 1940′s in France. There are 36 editions published on six different continents. The articles and editorials are well written and inspiration for women of all ages. 




Essence : a fashion and lifestyle magazine with an intimate “girlfriend-to-girlfriend” tone aimed at African American women ages 18-49 (most readers are between the ages of 35-44.)

The goal of Essence is to “inspire black women of all shades and shapes to lead bold, fulfilling lives” throughout the various sections, including: beauty, fashion, culture, work, “black men, sex, and intimacy”, our news, healthy living etc.





Glamour: an optimistic and empowering women’s magazine that translates the style and trends for the real lives of American women, age 18-49. Stay tuned in March for the Relaunch of Fashion issue, April for it’s picks for 50 Most Glam and May for Spring Beauty and Health!

This magazine will give you tips and advice. glamour magazine is educational as well. You will love this magazine at any age. If you feel lonely or are blue just pick up this magazine and it will brighten your day. This magazine will also give you many ideas on fashion that you will want to try out different styles with your own clothes.



Vogue: a women’s fashion and lifestyle magazine that puts fashion in the context of our daily lives and more largely the world we live in including how we dress, what we eat and what, how we socialize and who leads and inspires us.
It is published monthly in 18 national and one regional edition by Condé Nast.

This magazine features fashion spreads showcasing American designers and their spring collections, minimalism and sportswear, and more! 

Autumn 2012 Make-Up Trends

 Look through the fabulous Fall/Winter 2011-2012 makeup trends to draw inspiration for your hot and fab Fall/Winter 2011-2012 beauty look.

In addition to clothing and accessories, the fashion world would not be complete without makeup. As with clothing, makeup also has its own trends each season .

From red lips at Thakoon and Rick Owens to paintbox-hued eyes at Anna Sui and Dries Van Noten, there was no shortage of colour on the catwalks. And with winged liner, peacock-coloured shadow and blue mascara all making an appearance, eyes were a big autumn/winter story.

So whether you opt for Jean Paul Gaultier and Louis Vuitton's daring "morning-after" eyes or Michael Kors and Mulberry's pretty flushed cheeks, autumn/winter 2012-13's beauty trends should offer something for everyone.

Nude, Vampy Lipstick, Thick Eyebrows, Panda Eyes makeup, Orange Eyeshadow, ...